Affiliate marketing is an established advertising channel for online merchants looking for new opportunities to strengthen their online presence and significantly increase their sales. The advantages of an affiliate program are many: more sales, traffic, brand awareness, and several others, which we will introduce below in the article.
Why does your business need an affiliate marketing strategy?
Affiliate marketing allows you to reach a broader audience, which you wouldn’t be able to with standard advertising methods, without requiring significant investment. When launching your affiliate program, each advertiser declares the commission they are willing to offer for each sale. The greatest advantage is that every merchant pays for real results—generated sales. The primary goal of affiliate marketing is to bring you sales, and in this case, no one wants free promotion.
How to implement it?
Many merchants, when starting to use an affiliate program, face a few questions—whether to create it themselves or work with an affiliate platform.
One of the important things before launching your affiliate program is to research your main competitors. Investigate and gather information about the terms offered by your competition, and consider your strategy to remain competitive. If your competitors haven’t launched an affiliate program, now is the perfect time to gain a competitive advantage by reaching an audience that your competitors cannot access through standard online channels.
To implement your affiliate strategy, you can register in the affiliate network, ensuring that you get:
Working with the most advanced affiliate marketing technology
Full transparency in tracking conversions and the ability to determine your return on investment.
Access to a wide network of affiliates
Recruiting affiliates is a difficult and lengthy process that requires a lot of time and effort. The affiliate program provides you with a large base of affiliates who can promote your business, and you only pay for real results. The platform has over 7,000 affiliates, including both large and smaller websites with various topics.
Administrative support
Launching an affiliate program involves numerous administrative activities, which we will help you with through the affiliate platform. Working with each affiliate includes tasks such as signing contracts, negotiating terms, approving promotion methods, and joint monitoring for improper promotion according to the set advertising conditions.
Professional consultation
Last but not least, the platform offers professional consultation. Merchants are provided with professional advice, both when launching the affiliate program and afterward, which is important for the successful implementation of your affiliate strategy.